Microsoft’s Work blog wrote a profile about biomimicry and Sharklet.


Today, businesses are looking at how nature works to find solutions for human problems. This emergent field is called “biomimicry,” from the Greek bios (life) and mimesis (imitation). In business, biomimicry means innovations inspired by nature, and so far, the greatest business advances in biomimicry have been design oriented. However, Mother Nature is also the Master Organizer of things. Perhaps it’s time to consider her opinion on the way we organize our lives and businesses.